Perspectives Reflections
Insights on technology, innovation, and digital transformation

He just wanted to play football
My youngest opened a football game because he wanted to play football. The menus, rewards and systems got there first. There is a product-design lesson in that.
Lee McIntosh
6 August 2026
The things that make children ask questions are infrastructure too
31 July 2026
Jodrell Bank's value is not only in the science it produces. It is also in the questions it creates, and the lives those questions may quietly shape.
Connecting two systems is easy. That's only part of the story.
28 July 2026
A weekend in Düsseldorf, a handful of group chats that would not stay aligned, and the problem every integration eventually runs into. Moving data between systems is the easy part. Keeping both sides in agreement is the hard bit.
AI isn't replacing CTOs. It's exposing why good ones matter.
15 July 2026
Every few weeks someone declares the CTO role is finished. Ten years in, I think the opposite is true. AI is quietly exposing why the good ones always mattered.
Most businesses don't have an operating system
9 July 2026
The difference between a business you designed and one you simply ended up with. Why new software rarely closes the gap, and a low-tech way to see where the friction actually lives before you go looking for a platform to fix it.
We already solved this problem in 1998. AI is bringing it back.
16 June 2026
AI and automation are helping businesses move faster, while quietly recreating the ownership and understanding problems we spent years learning how to solve. A look at operational debt, why it forms wherever nobody owns the whole, and what it actually takes to put right.
5 things we’re watching at FESPA 2026
15 May 2026
Ahead of FESPA Global Print Expo 2026 in Barcelona, we’re watching how print, data, automation, AI and physical-to-digital engagement are coming together.
Built, broken, learned: the product I designed too early
10 May 2026
Sometimes a product fails not because it was wrong, but because it arrived before the market was ready to understand it. That can still teach you a lot.
Why Jawwws exists, what it sees, and what it builds toward
1 May 2026
Jawwws was not built to be another generic consultancy. It exists to help ambitious businesses make complex technology, workflow, and product decisions more commercially useful.
AI in print: where it actually helps, and where it just adds another layer
20 April 2026
AI is moving from theory to workflow in print. Here is where it genuinely helps, where it risks adding noise, and what commercially minded print businesses should focus on now.
Am I now an ex-coder? The post-programmer world has already started
25 February 2026
AI-assisted development is turning implementation into a commodity. The real scarcity is shifting toward systems thinking, governance, and accountability. Most organisations aren’t ready.
QA as a delivery discipline: why manual testing still matters in modern software
26 September 2025
Discover why manual testing remains crucial in modern software delivery despite the rise of automation and AI tools.
De-risking integrations across industries
13 July 2025
Explore how to align business models for successful integrations across finance, gaming, manufacturing, and ecommerce.
How AI is transforming custom software development in 2025
15 March 2025
Explore how artificial intelligence and machine learning are revolutionising the way we build bespoke software solutions, from intelligent code generation to predictive analytics.
Digital transformation: strategic steps for modern businesses
5 November 2024
A comprehensive guide to leveraging technology for competitive advantage and sustainable business growth in an increasingly digital marketplace.
How The Printed Group built PrintedDirect: from internal platform to industry SaaS
7 May 2024
Discover how The Printed Group engineered a print ecommerce and production platform to automate operations, unlock complex product offerings, and ultimately launch PrintedDirect as a SaaS solution for the wider print industry.
Agile vs. Waterfall: choosing the right approach for your project
10 February 2024
Understanding different project management methodologies and how to select the best fit for your software development needs based on team size, project complexity, and business goals.
Beyond web-to-print: why Atomyx is a different kind of platform
9 February 2024
Most Web-to-Print and order-routing systems optimise the front door. Atomyx rethinks the entire operation - treating orders, artwork, and decisions as living systems that adapt in real time.
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Latest perspectives on technology, strategy, and digital transformation.